Specialist, Social Media Content Creator
Title: Specialist, Social Media Content Creator Location: Remote Company: Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years) Initial term: 12 months (position expected to run longer) Schedule: M-F / 9am EST - 4pm EST POSITION SUMMARY: We are searching for a motivated self-starter with a passion for producing engaging video and static content for social media platforms like TikTok and Instagram for Maggi, a brand with a rich and flavorful history featuring bouillons, soups, seasonings, and noodles. The ideal candidate is confident being in front of and behind the camera, savvy in graphic design for the digital space, hyper-creative, has a passion for online trends, culinary exploration, global flavors, and helping tell our spicy, bold, and unapologetically delicious story to Gen-Z and millennial consumers. PRIMARY RESPONSIBILITIES:
- Social Listening: Perform social listening across channels to identify relevant
trends and opportunities for content to drive engagement and relevancy.
- Develop and Pitch Creative Ideas: Generate and present innovative social
concepts and recipes for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram, that ladder to the brand's strategy.
- End-to-End Content Creation: Design, produce, edit, and write post copy for all
social content across TikTok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus.
- Perform On-Camera: Serve as on-camera talent as needed, bringing energy
and engagement to each piece of content.
- Analyze and Optimize Performance: Track content performance metrics and
share continuous optimization strategies to drive growth in engagements, reach, followers, etc.
- Trend-Savvy: Keep up to date with the latest trends and formats in short-form
content to maintain relevance and audience appeal.
- Collaboration: Bring social-led ideas and continuously collaborate closely with
the social media strategist and community manager on execution. REQUIRED EDUCATION AND EXPERIENCE:
- Bachelor's Degree preferred, not required.
- Minimum of 2-3 years' experience in content creation and/or social media
management representing a brand or organization.
- Strong content creation skills that are distinctive and reflect the brand's strategy
and voice.
- Demonstrated ability to think creatively and have a strong understanding of
culture.
- Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social
media platforms – Instagram, TikTok and video editing knowledge required.
- Exceptional understanding of the social media landscape, including Instagram
and TikTok.
- Ability to synthesize data to identify insights to inform creative content and
opportunities.
- Exceptional communication (written and oral) skills.
- Experience successfully managing multiple projects simultaneously, self
direction, and collaborating successfully with multiple stakeholders and teams.
- A passion for global flavors, and a comfort with getting creative in the kitchen!
PREFERRED EXPERIENCE:
- Experience using social listening and publishing tools.
- Previous experience working with large brands and partner agencies.
- Familiarity with paid social media content formats and performance metrics.
COMPENSATION AND BENEFITS:
- $43.50 per hour + overtime
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Disability insurance
ABOUT FuseGlobal: FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us! #LI-Remote #LI-FG Apply tot his job Apply To this Job