Senior Associate, Influencer Marketing
About the position At Brooklinen, we’re building the future of comfort — thoughtfully, ambitiously, and with intention — nurturing our customers, our team, and the work that helps us grow thoughtfully. We’re looking for a Senior Influencer Marketing Associate to join the team! In this role, you’ll partner closely with the Influencer Marketing Manager to drive high-impact campaigns from strategy to execution. You’ll take ownership of outreach, campaign management, content coordination, and reporting—ensuring we meet our goals of delivering strong brand storytelling and measurable results. If you’re proactive, organized, and excited to build an influencer program that performs, this is an opportunity to make a meaningful impact at Brooklinen. This role is based in Manhattan, NY, with a hybrid schedule of two days in-office and three days remote.
Responsibilities
- Manage the day-to-day execution of influencer campaigns, including outreach, briefing, content tracking, and performance reporting
- Source, evaluate, and secure talent that aligns with Brooklinen’s brand values, audience, and campaign goals
- Negotiate rates and manage contracts, ensuring all deliverables, timelines, and usage rights are clearly documented
- Oversee timeline management, content reviews, messaging alignment, and approvals to ensure high-quality, on-brand storytelling, serving as a key point of contact for external and internal partners throughout the campaign lifecycle
- Use and refine existing workflows, databases, and platforms to maintain accurate tracking—including deliverable status, custom links, discount codes, and invoices
- Manage the execution of the affiliate influencer strategy across platforms including LTK, ShopMy, and emerging channels
- Analyze campaign performance across both awareness and conversion metrics, and contribute to reporting with insights and recommendations
- Collaborate cross-functionally to repurpose influencer content across channels and drive amplification opportunities
- Support broader influencer and brand activations, including events, product seeding, mailers, collaborations, seasonal/product-based research, and other experiential moments
Requirements
- 3+ years of experience in influencer marketing, PR, or partnerships (relevant full-time internships count!)
- Proven success in managing influencer programs end-to-end—including sourcing, negotiating, briefing, tracking, and reporting
- Strong communication and relationship-building skills, with experience managing both external and internal partners
- Highly organized, detail oriented, and comfortable owning multiple initiatives at once in a fast-paced environment
- Confidence in analyzing performance data and translating metrics into actionable takeaways
- A proactive, solutions-oriented mindset with the ability to anticipate needs and take initiative
- Passion for influencer marketing, brand storytelling, and staying ahead of social trends
Benefits
- Up to 100% coverage for employee-only medical, dental, and vision
- Support for all family-building journeys, including a lifetime benefit of up to $20,000 through Carrot (with a $10,000 annual cap)
- 401K with a 4% company match
- Pre-tax savings to support your daily commute
- 40% employee discount
- 25% friends & family discount
- Seasonal product allowance
- Free One Medical membership
- Free Talkspace membership
- $1,000 annually through Joon to support mental, physical, and lifestyle well-being
- 14 fully paid weeks for all new parents
- 20 vacation days annually (25 days after 5 years)
- Year-round Summer Fridays with a 3 pm close
- One fully paid month at your five-year anniversary
- Two in-office days weekly during core days (Tues–Thurs)
- Additional in-office days welcome — our space is designed for connection and ease
- Remote Thanksgiving week
- Remote last week of December
- Up to four additional remote weeks per year with manager approval
- Competitive equity grants — because the future we build is shared
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