Specialist, CRM Marketing Strategy (Bravo)

NBCUniversal is one of the world's leading media and entertainment companies. The CRM Marketing Strategy Specialist will support Customer Relationship Marketing campaigns for Bravo, focusing on campaign development and execution, while collaborating with various teams to ensure successful delivery of marketing initiatives.

Responsibilities

• Participate in planning, development and execution of email and mobile marketing campaigns for the Bravo App and Bravo Insider
• Work closely with creative design team, campaign operations and internal stakeholders to track and ensure assets, copy and feedback are delivered on time
• Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
• Coordinate newsletter content, schedules and deployments across multiple brands and with other NBCU partners (UPG, UDX, Peacock, etc.)
• Facilitate the approval process, route previews to internal stakeholders and implement all revisions
• Assist in developing decks including but not limited to monthly scorecard, automations reporting, season recaps, etc
• Conduct quality assurance of all email campaigns
• Report out on monthly segment volumes for NBC, Bravo and Telemundo and track against KPIs
• Monitor the latest email best practices and marketing trends

Skills

• 1+ years experience with Microsoft Office Suite
• 1+ years relevant email production experience in a CRM platform
• 1+ years experience using a project management system
• Familiarity with mobile technology of iOS and Android
• Proficiency in interpreting CRM performance metrics, including delivery, open rates, click‑through rates, conversion, and segmentation
• Experience supporting A/B testing and leveraging results to inform optimization
• Demonstrated curiosity, analytical thinking, and a growth‑oriented approach
• Demonstrated strong organizational and project management skills
• Ability to work effectively in a fast‑paced, dynamic environment
• Proven ability to collaborate with cross‑functional teams including Creative, Campaign Operations, and Marketing Operations
• Bachelor's degree in Marketing, Communications, or a related field
• Basic knowledge of creative HTML
• Experience in Airtable and Slack technologies
• Self-starter with strong attention to detail and a curiosity to learn
• Excellent written and verbal communication including strong copywriting, editing, grammar, and proofreading skills
• Ability to juggle a heavy work flow and meet numerous deadlines and shifting priorities
• Interest in Bravo content and reality TV

Benefits

• Medical, dental and vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• A variety of other discounts and perks

Company Overview