Consumer Growth Marketing Associate

Via is using technology to transform transportation around the world. As a Consumer Growth Marketing Associate, you will design programs and campaigns for riders of Via's transportation services and oversee various strategic marketing tactics to drive growth.

Responsibilities

• Connect the dots between teams, programs, research, and data to understand and anticipate our customers’ needs
• Craft marketing strategy and communications for key transit partners (cities, counties, transit agencies)
• Develop full lifecycle marketing programs based on quantitative and qualitative market research, customer segments, and key use cases
• Collaborate across internal and partner teams to launch, execute, monitor, and optimize marketing programs
• Build programs for local communities and scale them to similar markets
• Consistently identify and test new rider growth initiatives that can supplement our existing strategies
• Conduct rigorous analysis to identify areas of opportunity and improvement across the entire rider lifecycle (e.g. signup conversion funnel, early engagement, retention)
• Create replicable processes and playbooks to drive efficiency
• Develop and maintain reports and dashboards that track key metrics
• Communicate strategies, insights, and progress to internal and external stakeholders

Skills

• Minimum of 0-2 years experience
• Exceptional written and interpersonal communication skills
• Detail-oriented and highly organized
• Responsive and customer-oriented
• Experience with executing cross-functional projects and programs
• Passionate about growth marketing and excited by the opportunity to help Via acquire and connect with riders in a broad range of deployments
• Analytical and data-oriented, turning data into insight
• Creative, resourceful, and pragmatic
• Motivated by having ownership, autonomy, and measurable impact
• Willing to get into the weeds, having a no-task-too-small attitude

Benefits

• Free medical plans
• 401K matching

Company Overview