Digital Media Creator

World Wrapps is seeking a Digital Media Creator to support their digital marketing efforts with a focus on social media management, content creation, influencer outreach, and email marketing. The role requires a creative individual who enjoys creating engaging digital content and is comfortable working both independently and as part of a team.

Responsibilities

• Actively manage and publish content across Instagram, TikTok, Facebook, and LinkedIn
• Plan and maintain a social media content calendar aligned with promotions and brand goals
• Monitor engagement, comments, and direct messages; respond or escalate as appropriate
• Track and report basic performance metrics including engagement, reach, and follower growth
• Identify, contact, and coordinate with local influencers and content creators to support brand awareness and promotional campaigns
• Create short-form photo and video content for social platforms (in-store, food, team, and promotional content)
• Capture content on-site at World Wrapps locations as needed
• Edit content using tools such as Canva, CapCut, Adobe Express, or native platform tools
• Brainstorm creative concepts aligned with campaigns, trends, promotions, and brand voice
• Ensure all content is on-brand and optimized for each platform
• Assist with building and executing email campaigns including promotions, announcements, and customer journey communications
• Support CRM segmentation and targeting strategies
• Help manage email calendars and campaign timelines
• Track and report email performance metrics such as open rates, click-through rates, and conversions
• Support ongoing CRM initiatives focused on customer retention and engagement

Skills

• 1+ year of hands-on experience actively creating and posting content on Instagram, TikTok, and/or other short-form platforms (professional, freelance, or personal brand experience acceptable)
• Demonstrated experience producing short-form social media content
• Experience using content creation and editing tools (e.g., Canva, CapCut, Adobe Express, or similar)
• Strong written communication skills and attention to detail
• Highly organized, dependable, and able to manage multiple projects simultaneously
• Creative mindset with an interest in food, hospitality, or lifestyle brands
• Ability to work independently while collaborating with a broader marketing team
• Must be at least 18 years of age
• Ability to communicate effectively in English
• Valid driver's license and reliable personal vehicle
• Experience with or familiarity using email marketing platforms and CRM tools

Benefits

• Performance bonus up to 10% of annual salary.
• Mileage reimbursement for work-related travel between locations and content capture, in accordance with company policy.
• Up to 80 hours of paid time off (PTO) annually.
• Medical, dental, vision, and life insurance - Employer contribution based on 100% for the employee and 50% for employee dependents on the company’s base health plan.
• Retirement savings plan.

Company Overview