Community Outreach Strategist for Family Pathways

Zarminali Pediatrics is building the nation's leading pediatric multispecialty group, focused on supporting families to shape healthy futures for their children. The Family Pathways Associate is responsible for growing Zarminali’s patient base through effective patient acquisition strategies and ensuring a smooth onboarding experience for families.

Responsibilities

• Serve as the primary point of contact for expectant families in their region
• Conduct onboarding calls, clinic tours, and schedule ‘Meet-the-Doctor visits’ (virtual or in-person) for interested families
• Proactively build and manage referral pipelines with OBs, midwives, birthing classes, doulas, and other community partners through community-centered, relationship-driven sales tactics, both in-person and online
• Conduct ongoing market research to uncover high-potential lead sources and develop community-informed outreach strategies to drive expectant family acquisition and clinic growth
• Identify market opportunities to elevate the visibility of new or existing clinicians, including scheduling joint outreach efforts, promoting co-hosted events, and building clinician name recognition in target communities
• Initiate the onboarding process and ensure pre-registration completion for expectant and transferring families
• Collect family and insurance information, flag special needs, questions and/or concerns
• Maintain consistent communication with families through scheduled check-ins and quick follow ups to questions and resource requests through the portal, phone, email, etc
• Monitor and improve onboarding workflows based on feedback
• Track onboarding progress, monitor referral source performance, and maintain accurate data to support reporting on patient acquisition and engagement metrics
• Evaluate referral sources and community-based patient engagement strategies, identifying opportunities to strengthen or expand partnerships
• Coordinate internally with front desk, nurses, marketing team, and clinicians to schedule appointments, confirm patient needs, provide seamless onboarding, and develop community engagement strategies and events

Skills

• Bachelor's degree in a related field (e.g., child development, communications, marketing, public relations, healthcare administration, or public health), and at least 1+ year of experience in child development, community health, physician liaison, care coordination, patient-facing healthcare, sales, marketing, or family engagement. In lieu of degree, applicant should have at least 4+ years of experience in child development, community health, physician liaison, care coordination, patient-facing healthcare, sales, marketing, or family engagement roles
• Familiarity with EHR systems, patient portals, and scheduling tools
• Experience with social media platforms and digital outreach tools to support community engagement and promote clinic visibility
• Valid driver's license and reliable transportation would be required. A clean Motor Vehicle Report and valid insurance would also be required
• Strong interpersonal and communication skills. Thrive in dynamic settings and remain composed and solutions-focused amid competing demands. Naturally curious, organized, and resourceful in resolving scheduling, communication, and care coordination needs
• Demonstrated ability to manage sensitive conversations with empathy and discretion
• Demonstrated ability to build partnerships with key community stakeholders
• Ability to work independently and as part of a team
• Knowledge of community resources and referral networks
• May require flexibility to communicate with patients outside standard business hours (evenings/weekends), with appropriate support and scheduling
• Bilingual or multilingual skills would be advantageous for diverse communities

Benefits

• Access to continuous learning, skill development, and career advancement within a supportive and dynamic culture.
• Competitive compensation package with paid time off, medical/dental/vision benefits, and others.

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