Senior Growth & ABM Marketing Manager (Remote, Europe)

Senior Growth & ABM Marketing Manager Learning is the only human superpower. It's a gateway through which knowledge becomes a virtue, a value, a product, a skill, a prerequisite, a motive, and a competitive advantage. LearnWorlds' vision is to enable individuals, businesses, and communities to leverage the power of learning, improving lives and cultivating a brighter, more resilient future for everyone. Our mission is to stand out as the ultimate adaptable e-learning solution, tailored to meet the diverse, advanced and intricate business models of contemporary organizations. We are committed to delivering unmatched flexibility in our offerings, ensuring that businesses, individuals, and communities can effortlessly embrace knowledge empowerment as a cornerstone of their growth and success. The cloud-based e-learning platform offers tailor-made solutions, from creating whole e-learning websites to author online courses as well as providing the right tools to sell them on a B2B/B2C function. Today, LearnWorlds has c.11.000 customers in more than 150 countries and our team is fully remote. However, we also offer the option of working from the office for those who want to mix things up. We have offices in Athens, Crete, and Limassol. Role Purpose We are looking for a Senior Growth & ABM Marketing Manager to join our B2B Marketing team at LearnWorlds. This is a pivotal role for a creative, data-driven marketer who thrives at the intersection of growth experimentation, account-based marketing, and pipeline acceleration. You will lead fast-paced, agile growth experiments to uncover new opportunities for scalable customer acquisition and education. At the same time, you will build and own our B2B ABM program, aligning with sales and demand generation to target high-value accounts and accelerate pipeline. This is an exciting opportunity to directly influence business growth by combining a test-and-learn mindset with strategic ABM initiatives, fueling measurable revenue impact in a high-growth SaaS environment.

Key Responsibilities

Growth Experiments

• Design, launch, and run rapid growth experiments across multiple channels (paid, content, email, product-led, partnerships).
• Identify new opportunities for revenue growth through market research, audience insights, and competitive analysis, in collaboration with our Product Marketing Manager.
• Use data and analytics to prioritize, test, and scale the most impactful experiments.
• Collaborate with Business Intelligence to develop dashboards and tracking mechanisms to measure experiment performance.
• Transform successful experiments into repeatable, scalable playbooks for growth.
• Continuously test, analyze, and optimize campaigns to maximize ROI.

ABM Leadership

• Build and own LearnWorlds' ABM strategy for the B2B tribe, to target and engage high-value accounts.
• Partner closely with Sales to identify target accounts, define account strategies, and orchestrate personalized multi-channel campaigns.
• Align messaging and tactics across channels (email, ads, content, events, direct mail, etc.) to influence buying committees.
• Establish measurement frameworks to track ABM campaign performance and account progression through the funnel.

Strategic Execution & Collaboration

• Develop, execute, and refine integrated multi-channel marketing strategies that drive measurable growth.
• Execute campaigns end-to-end, including copywriting, content creation, and asset development.
• Leverage marketing automation tools to nurture and convert leads across the buyer journey.
• Act as the connective tissue between the business tribe, demand gen, and sales, ensuring initiatives are integrated and aligned.
• Collaborate with Content, Design, PMM, and potentially external vendors to craft compelling, on-brand campaign assets.
• Serve as a liaison for internal teams, ensuring campaigns support broader business initiatives.

Process & Optimization

• Build and optimize workflows and processes that enhance coordination across marketing and sales.
• Proactively solve problems and refine processes to support rapid scaling.
• Stay ahead of industry trends and identify innovative approaches that set LearnWorlds apart in the competitive landscape.

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