Associate, Platforms & Technology
Canvas Worldwide is an independent media agency known for its innovative approach in the advertising industry. The Platforms and Technology Associate will ensure the successful implementation of digital advertising campaigns, focusing on trafficking and monitoring campaigns while collaborating with various teams.
Responsibilities
- Receive media plan details from investment team and implement within ad server accurately
- Troubleshoot ad campaigns for delivery issues and technical concerns
- Learn and master the processes and systems related to trafficking and workflow management of digital advertising campaigns
- Deliver a quality of work and communication that is thorough and professional
- Create, submit and QA floodlight requests to measure site traffic and media effectiveness
- Participate in meetings with direct, activation and investment teams
- Act as a resource for other activation and investment teams when issues and questions arise
- Alert team members of internal tool issues and contribute to documentation of best practices and trafficking processes
- Learn and maintain expertise in digital marketing technologies essential to digital deployment, tracking and optimization; including: Ad servers (CM360), Bulk-trafficking and automation tools (Bulkdozer, RPA bots), Viewability and ad verification (DoubleVerify, IAS), Audience Verification and brand study partners (VideoAmp, Disqo, Kantar, etc.), Digital media activation workflow
Skills
- Attention to detail and time management skills
- Working knowledge of Excel, Word, and PowerPoint and/or similar presentation tools
- Strong organizational and analytical skills
- Ability to learn digital activation platforms
- Proactive, organized, and dedicated team player
- Excellent interpersonal, written and oral communication skills
Benefits
- Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a 'Do Good Day,' and unlimited PTO
Company Overview