Analyst, Marketing Analytics Capabilities
Humana is committed to putting health first and is seeking an Analyst for their Integrated Marketing Analytics team. The role involves supporting the development and maintenance of marketing analytics tools to enhance performance measurement and strategic decision-making.
Responsibilities
- Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM) platforms and other solutions that enable performance measurement, attribution, and strategic insight generation (e.g. multi-touch attribution)
- Assist in coordinating with third-party partners for solutions such as identity resolution and audience data enrichment
- Collaborate with internal data scientists and marketing analytics peers to enable development of advanced methodologies like multi-touch attribution
- Contribute to documentation and governance efforts to ensure tools are well-managed, accessible, and aligned with business needs
- Help monitor platform usage and gather stakeholder feedback to support continuous improvement and adoption of analytics solutions
- Participate in cross-functional initiatives to enhance the marketing analytics ecosystem and promote data-driven decision-making
Skills
- Bachelor's degree in Marketing, Information Systems, or a related field
- 1+ years of experience in marketing analytics, business intelligence, or data platform support roles
- Familiarity with marketing analytics tools and methodologies, including exposure to Media Mix Modeling (MMM) or similar performance measurement frameworks
- Experience assisting with third-party vendor coordination for solutions such as identity resolution, audience segmentation, or data enrichment
- Basic understanding of marketing attribution concepts, such as multi-touch attribution or customer journey analysis
- Exposure to identity resolution platforms such as LiveRamp, Neustar, or similar vendors
- Familiarity with the Adobe Experience Cloud stack, including Adobe Analytics or Adobe Audience Manager
- Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS)
- Knowledge of HIPAA and data privacy standards
- Interest in developing expertise in marketing measurement tools and contributing to the evolution of analytics capabilities
- Experience with automation or data integration processes
Benefits
- Medical
- Dental and vision benefits
- 401(k) retirement savings plan
- Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
- Short-term and long-term disability
- Life insurance
Company Overview