Analyst, Performance Marketing
nf&co. is a best-in-class boutique growth and content agency that works with innovative D2C and B2B startups. The Analyst, Performance Marketing role involves executing and optimizing paid media campaigns, analyzing performance data, and collaborating with various teams to drive growth and content strategy.
Responsibilities
- Execute, monitor, and optimize Paid Media campaigns across Meta (Facebook, Instagram), Google (Search, YouTube, Display), Amazon, and others
- Analyze performance data to improve campaign efficiency and business growth
- Advise on conversion funnel optimization, landing page performance, and split testing in partnership with client teams
- Write and refine ad copy and creative briefs for static, motion, and UGC assets
- Collaborate with designers to develop and test high-performing creative
- Produce articles using AI-assisted writing tools, and coordinate with creators, designers, and brand partners to bring content to life
- Ideate and test high-potential review formats and content angles that align with brand goals and audience intent
- Using ads platforms and third-party tools, report on article and content performance across the Digest Network
- Assist with internal business operations including client reporting, project management, and business development initiatives
- Communicate regularly with client teams to share insights and recommendations
- As you build trust with the team, interface directly with Founders, Heads of Growth, and Marketing Leads at high-growth startups
Skills
- BA/BS from a top university
- 1-3 years work experience
- Strong analytical, quantitative, and problem-solving skills
- Strong written and verbal communication
- Hustler who can multitask and execute independently
- Experience with Microsoft and Google productivity tools (Excel, Sheets, Slides)
- Experience with AI productivity tools (GPT, Gemini)
- Experience with design tools (Photoshop, Illustrator, Figma, Canva) a plus
Benefits
- Competitive medical, dental, and vision benefits
Company Overview