Integrated Marketing Manager – Small Business Internet Direct Marketing (CRM)

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees! We’re looking for an Integrated Marketing Manager to join our growing Broadband Marketing team and help us lead the next wave of growth in Small Business Internet. This role is essential for developing and executing marketing strategies that support commercial and brand objectives across multiple channels, specifically Direct Mail, Email and SMS. The role requires collaboration with commercial, operations, creative, sales, and analytics teams to orchestrate complex marketing initiatives effectively. Success is measured by the ability to deliver marketing programs on time, within budget, and that meet performance and brand goals. The ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. This is a hybrid position required to be in-office at least 3 days a week. Job Responsibilities:

• Marketing strategy: Develop direct marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation
• Executional excellence: Work closely with campaign managers, creative team, audience team and other internal / external partners to ensure campaigns are launched on time, on budget, and error-free
• Data-driven insights: Leverage data, analytics and a test-and-learn approach to identify opportunities and insights and translate needs into executable marketing plans that improve performance and deliver on objectives
• Strategic planning: Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market
• Customer-centric communications: partners with brand strategy and internal creative teams along with agencies on creation of world-class marketing communications that engage small business prospects and existing customers
• Cross-functional leadership: Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance
• Continuous improvement: Continually monitor ongoing results versus forecast, new research, and competitive intelligence to refine and improve performance. Work with operations, brand, analytics and other partners to streamline and automate processes and ensure execution with excellence
• Team player: Work with other team members and departments to identify and support team goals, cross-selling, and partnership opportunities to meet broader corporate objectives. Support other broadband marketing initiatives as requested
• Performance reporting: Prepare performance and test reports to inform leadership and partners of forecasts, ongoing results, challenges and opportunities
• Also responsible for other Duties/Projects as assigned by business management as needed

Knowledge, Skills and Abilities:

• Experience in data driven marketing techniques and traditional database marketing is critical.
• Experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
• Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment.

Education and Qualifications:

• Bachelor's degree in business, marketing, communications, or related field of study; Master's/Advanced degree preferred. Or, combination of education and experience deemed equivalent
• 3 years of marketing experience in successfully building and executing broad direct marketing plans with recognized B2C brands
• Familiarity with campaign management and delivery tools such as Adobe Campaign, Pardot, Salesforce, Hubspot or similar
• B2B marketing experience is a strong plus
• At least 18 years of age
• Legally authorized to work in the United States

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