Analyst, DTC Subscriber Growth & Monetization

The Walt Disney Company is building the future of media and entertainment through its Direct to Consumer team. The Analyst will provide analytical support to drive and optimize global subscription pricing for Disney+, Hulu, and the Disney Bundle portfolio, focusing on subscriber acquisition, retention, and engagement initiatives.

Responsibilities

• Optimize subscription pricing across all products in the larger Disney+ portfolio to support company-wide objectives
• Develop complex pricing models that incorporate both consumer research surveys and historical price elasticity data
• Partner with in-house and external Research/Insights groups to translate customer survey data into actionable findings to apply to various pricing scenarios
• Create and collaborate on robust monitoring analytics to track pricing impact across various subscriber metrics such as acquisition and retention, and provide recommendations on how learnings can be incorporated into future business decisions
• Collaborate with broader Subscriber Growth & Monetization team to incorporate analysis into monthly, annual, or long range subscriber planning
• Primarily focus on US and Canada business objectives, but with eventual expansion to other Disney+ regions
• Maintain a competitive pricing and promotions tracker which will be an integral part of short-term and long-term price and promotion setting
• Provide DTC stakeholders with highly visible, ad hoc analysis, insights, and executive level presentations to support key business objectives surrounding pricing scenarios, and post-mortems
• Work in partnership with regional counterparts on pricing and promotion research best practices, as well as assist in building region-specific pricing models and promotional frameworks

Skills

• 0-2 years of relevant experience in investment banking, management consulting, direct-to-consumer strategy, corporate/product strategy, or similar fields
• Impeccable Excel skills with experience navigating large data sets, building financial/subscription models, and tackling broader analytical analyses
• Excellent PowerPoint and accompanying communication skills, with an ability to distill complex ideas into structured outputs and present to all levels of management
• Thrive in ambiguity with a deliverable-focused attitude, strong work ethic, ability to prioritize, and resolve an array of issues simultaneously
• Ability to work well in teams, both within the group and with other business units
• Capable of juggling multiple tasks and projects at the same time, while keeping leaders properly informed
• Familiarity with working in or with global, large organizations is a plus
• Bachelor's degree from a top-tier school with a major in Finance, Economics or similar quantitative discipline
• Prior experience in pricing and/or promotion strategy projects is a strong plus
• Knowledge and understanding of subscription / DTC KPIs and media & entertainment industry experience is a strong plus
• Analytics experience with Looker and Tableau is strongly preferred

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package
• The full range of medical, financial, and/or other benefits

Company Overview

Company H1B Sponsorship