[Remote] Grand Welcome, CFO

Note: The job is a remote job and is open to candidates in USA. Greybull Stewardship is seeking an experienced Chief Financial Officer (CFO) for Grand Welcome, a leading company in the short-term vacation rental industry. The CFO will be responsible for overseeing financial strategy, optimizing unit economics, and leading financial operations while partnering with the CEO and the leadership team to drive growth and value creation.

Responsibilities

• Serve as a key thought partner to the CEO and a core member of the leadership team, helping shape and execute the company’s long-term growth strategy
• Lead development of the financial roadmap aligned to value creation goals (revenue growth, EBITDA, cash flow, leverage, and returns on invested capital)
• Translate company strategy into financial targets, dashboards, and operating KPIs for both corporate and franchise operations
• Own the Annual Operating Plan (AOP), rolling forecasts, and long-range planning, including property- and territory-level modeling
• Build robust unit economics, cohort, and channel profitability models to guide commercial, pricing, and investment decisions
• Develop and maintain company-wide KPI dashboards (e.g., revenue per unit, RevPAR, franchisee EBITDA, SG&A leverage) and provide actionable insights to leaders and the Board
• Oversee all core finance functions: Accounting, AP/AR, Payroll, Revenue Recognition, Treasury, and Tax
• Ensure accurate and timely monthly closes and Board reporting
• Develop and maintain accounting policies, SOPs, and internal controls appropriate for a PE-backed, scaling business
• Manage annual audits, tax filings, and relationships with external auditors and tax advisors
• Lead the design and implementation of finance and data systems, including Sage Intacct, Guesty integrations, franchise billing and statement platforms, and payment/merchant solutions
• Partner with Technology and Operations to build a scalable 'franchise portal' and financial data infrastructure that integrates PMS, CRM, and accounting data
• Drive automation of billing, collections, payouts, and franchisee financial reporting to improve accuracy, speed, and transparency
• Lead financial aspects of acquisitions of STR companies and potential franchise or territory deals: screening, financial modeling, valuation, due diligence, and integration planning
• Build integration playbooks and financial frameworks for acquired businesses, including systems, reporting, and performance tracking
• Evaluate strategic partnerships, JV structures, and asset-light growth opportunities
• Ensure reliable, timely, and transparent franchise financial reporting and statements, including royalties, brand fund, tech fees, and optional services
• Partner with Franchise Development and Franchise Operations to assess territory performance, returns, and health of the franchise system
• Develop financial tools and education to help franchisees manage profitability and growth
• Build, lead, and mentor a lean, high-performing finance team capable of scaling with the business
• Foster a culture of ownership, accountability, and data-driven decision making
• Champion cross-functional collaboration with Operations, Technology, Revenue/Commercial, Brand, and Franchise Development Skills
• 10+ years of progressive financial leadership experience, including 5+ years in a CFO, VP Finance, or equivalent senior role
• Prior responsibility in a PE-backed or high-growth scale-up environment, with a track record of building/transforming the finance function
• Direct experience with scaling businesses and improving unit economics
• Leading significant systems / FinTech / finance tech projects (ERP, PMS integrations, billing, payments, data warehouses, BI tools)
• M&A evaluation, modeling, due diligence, and post-close integration
• Exceptional financial modeling and analytical skills; comfortable diving into details while keeping a board-level perspective
• Demonstrated ability to design and manage KPIs, dashboards, and visualization tools for operators, franchisees, and investors
• Proven track record building processes and teams that scale – not just maintaining status quo
• Excellent management, communication, and stakeholder-management skills; able to influence across functions and with external partners
• Bachelor's degree in Finance, Accounting, Business Administration, or related field required
• Experience in hospitality, property management, real estate, franchising, or multi-unit retail/consumer services strongly preferred
• Experience with Sage Intacct and Hospitality PMS is preferred
• Strong understanding of technologies used to build and support software and data products in travel/hospitality is a plus
• Experience from fast-paced start-up environment preferred
• CPA preferred but not required if offset by significant relevant experience Company Overview
• Clean Brands is the largest garment care franchise, represented by Lapels Cleaners, Martinizing Cleaners , 1-800-DryClean, Pressed4Time and Dry Cleaning Station. It was founded in 2021, and is headquartered in Naples, FL, US, with a workforce of 11-50 employees. Its website is Apply tot his job

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