Product Marketing Lead, Core Product

About Clay Clay is a creative tool for growth. Our mission is to help businesses grow — without huge investments in tooling or manual labor. We’re already helping over 100,000 people grow their business with Clay. From local pizza shops to enterprises like Anthropic and Notion, our tool lets you instantly translate any idea that you have for growing your company into reality. We believe that modern GTM teams win by finding GTM alpha — a unique competitive edge powered by data, experimentation, and automation. Clay is the platform they use to uncover hidden signals, build custom plays, and launch faster than their competitors. We’re looking for sharp, low-ego people to help teams find their GTM alpha. Why is Clay the best place to work?

• Customers love the product (100K+ users and growing)
• We’re growing a lot (6x YoY last year, and 10x YoY the two years before that)
• Incredible culture (our customers keep applying to work here)
• Well-resourced - We raised a $100M Series C in 2025 at a $3.1B valuation and are backed by world-class investors like Capital G (Google), Sequoia and Meritech

Read more about why people love working at Clay here and explore our wall of love to learn more about the product. Product Marketing @ Clay The Role We're seeking an experienced Product Marketing Lead to own the foundational product messaging and positioning that drives Clay's product innovations and launch strategy. What You’ll Do

• Create clear product messaging - Build messaging that helps everyone at Clay talk about our products in the same way and make complex features easy to understand for different audiences with business outcomes in mind
• Help shape what we build - Work with Product teams to decide which features matter most and figure out how to position them in the market
• Launch products that get noticed - Turn product releases into exciting market moments that people actually care about and want to try
• Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
• Enable sales teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
• Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
• Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
• Build systems that work as we grow - Create simple, repeatable processes for launches and releases that won't break as the team gets bigger
• Keep teams aligned - Make sure Product, Marketing, Sales, and Customer Success are all on the same page about what we're launching and why
• Use AI tools to work smarter - Leverage AI tools (including Clay) to automate routine tasks and make your work more effective

What You'll Bring

• 5+ years of product marketing experience at high-growth B2B SaaS companies
• Success leading cross-functional teams across Marketing, Product, and GTM, building and scaling processes in a dynamic startup environment
• Deep experience partnering with Product teams on messaging, positioning, and bringing products to market alongside Marketing and Sales teams
• Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
• Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
• Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations
• Creative problem solving to drive business outcomes through first principles thinking and creative solutions
• Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments
• Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
• Previous experience in GTM ecosystem, Management Consulting, Product Management a plus

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