Field Marketing Specialist, North America

Overview: IDC is seeking a highly execution-focused Field Marketing Specialist to support our North America Field Marketing & ABM team, with a primary focus on digital and account-based marketing execution. In this role, you will work closely with our Field & ABM Campaign Manager and sales stakeholders to activate targeted, insight-driven campaigns that drive engagement and accelerate pipeline. This is a hands-on, digital-first role, where you will own campaign activation and optimization across digital channels and within the 6sense platform, using intent data, segmentation, and performance insights to guide execution. Responsibilities:

• Build and execute ABM and field marketing programs aligned to commercial and business goals.
• Launch digital and multi-channel campaigns, including paid media, email, chat, events, and content.
• Collaborate closely with digital, marketing operations, creative, and performance marketing teams to align campaign strategy, audience targeting, and execution across channels.
• Use 6sense, Salesforce, and marketing automation tools to activate programs and measure performance.
• Report on engagement, pipeline impact, and ROI; recommend optimizations.
• Stay informed on industry trends, best practices, and evolving ABM techniques to enhance IDC’s marketing strategy.

Qualifications:

• 3–5 years in B2B field marketing, demand generation, or ABM.
• Experience executing integrated digital campaigns.
• Hands on experience with 6sense required.
• Knowledge of Salesforce and marketing automation platforms preferred.
• Strong project management, collaboration, and communication skills.
• Data-driven approach with the ability to interpret and act on insights.
• Proven ability to plan, execute, and manage campaigns independently.

Why IDC? IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for five consecutive years (2020, 2021, 2022, 2023, 2024) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry. Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future! Recruitment Fraud Notice: IDG/IDC/Foundry would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement. (US ONLY) IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law. At IDC, we are committed to fair and equitable pay practices. We pay our employees equitably for their work, commensurate with their individual skills and experience. Salary range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process. This process considers the experience, education, certifications, and skills required for the specific role, equity with similarly situated employees, as well as employer-verified US region-specific market data provided by an independent 3rd party partner. The expected total annual compensation, depending on location and experience, is between $70,000 - $90,000 and is inclusive of base salary and commission. Apply tot his job Apply To this Job