Social Media Manager, World of Warcraft

Team Name: Job Title: Social Media Manager, World of Warcraft Requisition ID: R026026 Job Description: Job Title: Social Media Manager, Warcraft | Irvine, CA Reports to: Senior Manager, Social Media Location: Irvine, CA Your Mission Blizzard Entertainment is looking for a Social Media Manager to guide World of Warcraft’s global social presence through thoughtful coordination, franchise integration, and vendor management. This role plays a critical role in aligning internal stakeholders around best in class social activations tied to brand and product campaigns, partnering closely with external agencies to ensure strategic continuity and franchise fidelity. You’ll work across brand, product marketing, communications, and community teams to support social planning and ensure that external social execution is aligned with internal strategies and standards. This position acts as a key integrator between Blizzard’s internal teams and vendor-managed social operations. This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA. What you bring to the table: Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Partner with internal stakeholders to align on brand, product, and campaign priorities that inform social media planning.
• Oversee the operation of our community channels and the vendors who manage them, driving the WoW franchise’s global social strategy across X, Instagram, YouTube, TikTok, Facebook, and Twitch.
• Manage external vendors to ensure social media programming reflects the World of Warcraft brand voice, franchise goals, and campaign timelines.
• Partner with cross-functional teams to gather timely inputs that support content planning and campaign activations bringing expert strategic insight to real time decision making.
• Serve as the central internal point of contact for all things social, providing context, updates, and key deliverables to support execution.
• Track major franchise moments and support alignment between internal teams and vendor outputs.
• Support social media planning by maintaining awareness of campaign calendars, content milestones, and regional nuances.

Minimum Requirements

• 10 to 12+ years of professional experience in social media, franchise marketing, or digital communications, ideally within gaming or entertainment.
• Considered a subject matter expert with deep domain knowledge in global social media strategy and community engagement.
• Demonstrated ability to lead cross-functional initiatives, translate franchise goals into social media activation plans, and operate effectively in a matrixed organization.
• Exceptional judgment and strategic thinking, with experience navigating nuanced brand, audience, and platform considerations.
• Skilled at working independently and partnering across multiple internal and external groups to drive aligned outcomes.
• Adept at anticipating problems, proposing solutions, and proactively managing executive-level communications.
• Strong preference for candidates with experience partnering closely with creative agencies, vendor teams, and global marketing partners.
• Passion for World of Warcraft and its player community, with a deep understanding of the franchise's tone, universe, and evolution paired with the marketing expertise and strategic vision to bring this brand to life across social media.

Your Platform Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android. Our World Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners. We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply. We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. Rewards We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/. In the U.S., the standard base pay range for this role is $87,480.00 - $161,910.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable. Apply tot his job Apply To this Job