Senior Customer & Market Insight Analyst

As our Senior Customer & Market Insight Analyst, you won't just be analyzing data—you'll be the critical link connecting customer sentiment, market shifts, and product innovation to drive ActiveCampaign's strategy. Operating at the intersection of competitive intelligence, emerging AI technologies, and Voice of Customer (VoC) feedback, your mission will be to turn thousands of data points into clear, actionable insights that inform decisions at the highest levels of Product, Marketing, and Customer Experience. This role is about shaping how ActiveCampaign listens, learns, and acts, directly contributing to the evolution of Active Intelligence as we transform how businesses connect and grow.On a typical day, you might:

• Maintain a real-time, comprehensive understanding of the marketing, CX, and broader AI technology landscape, tracking direct competitors and adjacent innovators
• Analyze emerging technologies and trends, particularly in AI, automation, and data-driven engagement, to anticipate impacts on customer expectations and competitive positioning
• Partner with Product Marketing, Product Management, and Strategy to connect external market signals to internal decisions on product positioning, pricing, and roadmap direction
• Own end-to-end reporting and analysis of customer sentiment across NPS, CSAT, surveys, reviews, interviews, and community feedback channels
• Produce quarterly "Voice of the Market & Customer" reports, integrating sentiment analytics, competitive insights, and forward-looking recommendations for executive audiences
• Identify leading indicators of churn, expansion, and advocacy by tracking sentiment and behavioral trends, highlighting how AI usage correlates with key customer outcomes
• Integrate data across platforms like Enterpret, Clozd, and Gainsight to create a unified view of the customer and market for continuous strategic reporting.

The ideal candidate will bring:

• 5+ years of hands-on experience in customer insights, market intelligence, or strategy analysis, ideally within a SaaS or marketing technology environment
• Demonstrated ability to interpret and synthesize both qualitative and quantitative data into clear, strategic recommendations
• Strong understanding of customer sentiment measurement (NPS, CSAT, review data) and various market research methodologies
• Familiarity with AI and emerging tech trends in the marketing, data, or automation industries
• Proficiency in data insights (using Excel) and visualization tools (e.g., Looker, Enterpret, Clozd, Qualtrics, etc.)
• Exceptional communication, data storytelling, and stakeholder management skills.

$108,000 - $148,500 a yearCompensation details listed in this posting reflect the base rate only and do not include bonus, equity, sales incentives or other role specific compensation that the role may be eligible for. ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location.About ActiveCampaign:ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing. With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business. ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results. As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. Perks and benefits:At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development. Here are some of the benefits we offer:-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO. -Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support. ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law. Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Apply tot his job Apply To this Job