Creative Specialist - Graphic, Web, & Brand Design

At Rankings.io, we specialize in helping elite law firms dominate first-page search rankings and get more cases. To elevate our Design team and strengthen the visual foundation behind every client project, we’re hiring a Web & Brand Designer who can create modern, high-impact designs across websites, brand identities and systems, social media, and digital marketing assets. This is a cross-functional role that focuses on crafting premium visual experiences—website layouts, UI elements, brand assets, social graphics, and image edits—that support engagement, differentiation, and conversion. Animation, motion graphics, and video editing experience would be a strong plus. You’ll work closely with our development, SEO, and social teams to ensure every visual asset enhances brand authority, user experience, and measurable performance for our clients.

Responsibilities

Design & Editing

• Website & Landing Page Design: Create visually engaging, user-friendly designs that align with best practices for conversion and engagement. Ability to create custom designs from scratch and also design within a theme environment.
• Brand Design: Create original logo designs and optimize brand identities for law firms and develop brand guides that clearly define typography, color systems, logo usage, and visual identity rules.
• Graphic Design: Develop on-brand visuals, ad creatives, infographics, and social media graphics that capture attention and reinforce client authority.
• Social Media Design: Experience and familiarity with creating graphics for both paid and organic social media.
• Visual Storytelling: Ability to use design, graphics and messaging to tell our clients’ story and create compelling visual calls to action.
• Conversion: Knowledge of visuals, design, messaging and elements that convert and differentiate clients.
• Image Editing: Edit and optimize photography to complement website, video and digital content when needed.

Collaboration & Strategy

• Partner with Account Management, Development, SEO, and Social teams to ensure all deliverables align with client expectations, campaign goals and performance insights using conversion-focused creative assets.
• Collaborate with other designers to ensure systems, quality, and processes are consistent and optimized.
• Contribute to elevating custom and templated designs.

Quality, Optimization & Efficiency

• Maintain and contribute to elevating a high standard of design excellence that reflects Rankings’ reputation for professionalism and authority.
• Stay current with design trends, UX/UI best practices, and emerging creative technologies to continually push visual innovation.
• Leverage AI tools and workflows to increase creative efficiency while maintaining quality.
• Maintain and refine reusable design frameworks and templates for scalability and consistency.
• Continuously identify areas needing improvement and iterate on creative assets to increase engagement and conversion performance.
• 4+ years of experience in graphic design, brand design, and web design (agency experience preferred).
• Proven ability to create conversion-optimized designs for digital platforms.
• Experience designing for responsive websites, landing pages, paid ads, and social media.
• Strong proficiency in Figma and Adobe Creative Suite.
• Quality Control with exceptional attention to detail, file organization, and design accuracy.
• Strong understanding of CRO, UX/UI, and visual hierarchy for websites, landing pages and social ads.
• Experience editing images, brand designs, graphics and existing designs across all media.
• Familiarity with AI-based design tools and a willingness to explore automation for efficiency.
• Excellent communication and collaboration skills; comfortable working in remote, cross-functional teams.
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.

Bonus / Preferred Skills

• Motion Graphics: The ability to animate branded assets, video intros/outros, and transitions using After Effects or equivalent tools.
• Video Editing: Edit raw footage into polished short-form video content optimized for web and social media using Adobe Premiere, Final Cut Pro, or similar software.
• HTML5 Ad Design: Create interactive ads featuring animations, text, and imagery using Google Web Designer, Adobe Animate, or equivalent software.

What Success Looks Like

• Success in the role looks like being able to jump in and quickly interpret client goals and preferences, creative direction provided and best practices for the design at hand to produce compelling, high quality and portfolio-elevating designs.
• Meeting deadlines, communicating often and openly during business hours, and being proactive.

Portfolio Required

• A strong portfolio showcasing modern web design, branding, and multi-format graphic design work is required to be considered for this position.
• Starting salary at $60k
• Work Remotely from home
• Unlimited PTO
• 100% Health Insurance (Fully employer-funded coverage)
• Quarterly training stipend for Professional Development

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