Prompt Engineer / Digital Marketing Analyst
Are you interested in shaping the future of how people search, learn, and communicate with AI? Multimedia Solutions is seeking a Prompt Engineer & Digital Marketing Analyst to join our growing team. Working closely with our business development, creative, analytics, and technical groups, this individual will help design, optimize, and analyze next-generation AI chatbot experiences—while also supporting digital marketing performance reporting and dashboards for our diverse portfolio of clients across financial services, healthcare, real estate, and professional services. This hybrid role blends AI prompt engineering, persona refinement, data analysis, and digital marketing expertise. The ideal candidate is equal parts creative and analytical: someone who can craft precise prompts and conversational flows, interpret user behavior, surface actionable insights, and strengthen the performance of both AI systems and marketing programs. If you thrive in an entrepreneurial environment where you can have a major impact, are energized by the possibilities of AI, and want to help revolutionize the digital experiences of Fortune 2000 brands, read on. Role / Responsibilities AI Prompt Engineering & Chatbot Optimization
- Serve as an internal subject matter expert on AI-powered chat, large language models, and prompt engineering best practices.
- Develop, test, and refine prompts, system instructions, and conversational flows for client-facing chatbots.
- Analyze chatbot transcripts, search intents, failure points, and user satisfaction trends to continuously improve performance.
- Create and maintain detailed chatbot personas aligned with brand voice, regulatory constraints, and customer journey needs.
- Collaborate with UX, development, and marketing teams to evolve AI features that support conversions, customer support, and product discovery.
- Ensure chatbot responses are accurate, compliant, human-sounding, and optimized for clarity.
Digital Marketing Analytics & Reporting
- Support ongoing updates to digital marketing dashboards using Looker Studio or similar BI platforms.
- Analyze data across SEO, SEM, paid social, display, email, and website performance to uncover trends and optimization opportunities.
- Present findings and actionable insights to clients in a clear, professional, narrative-driven format.
- Work closely with campaign strategists to ensure alignment between chatbot analytics and overall digital marketing KPIs.
- Contribute to forecasting, benchmarking, and performance modeling.
Search, SEO/SEM, and Audience Insights
- Identify themes and intent patterns emerging from AI search, chatbot logs, and organic/paid search data.
- Provide recommendations that improve visibility, conversion paths, and content strategy.
- Assist with keyword strategy, content optimization, and SEO/SEM reporting.
Content, Persona, and Experience Support
- Translate analytical insights into conversational updates, new prompts, FAQ refinements, and stronger customer journeys.
- Support copy development as needed for chatbot training data, landing pages, microsites, and digital campaigns.
- Participate in creative brainstorming for clients and prospects on how AI can enhance digital experiences.
Client Collaboration & Innovation
- Participate in client presentations, reporting discussions, and strategic planning sessions.
- Offer emerging insights on AI, zero-click search, generative engine optimization (GEO), and evolving digital behavior.
- Help identify new AI-driven business opportunities and contribute to new business development initiatives.
Requirements
- 4-year college degree from an accredited university.
- 2+ years of experience in digital marketing, analytics, AI, or related discipline.
- Familiarity with prompt engineering, LLM tools, chatbot platforms, or conversational design preferred.
- Understanding of SEO, SEM, paid media fundamentals, and web analytics (Google Analytics, Looker Studio, etc.).
- Strong analytical and problem-solving abilities; comfortable interpreting complex data and turning it into insights.
- Excellent writing skills, able to craft clear, concise prompts and articulate findings effectively.
- Creative mindset with curiosity for how people interact with AI and digital experiences.
- Strong command of English, including grammar, tone, and brand voice adaptation.
- Ability to collaborate across departments and manage multiple projects simultaneously.
- Proficient in MS Office; experience with Looker Studio or similar data visualization tools is required.
- Self-motivated, detail-oriented, and enthusiastic about emerging AI technologies.
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