Digital Media Planning Strategist
Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance. Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. As our team continues to grow, we are in search of a Digital Strategist to join our team. The Strategist is a highly motivated self-starter with a passion for digital media planning, analytics and creativity! The Strategist is responsible for knowing Channel Factory’s products and offerings inside and out. Our Strategists are the driving force in the RFP process – digesting and understanding client objectives, then building a media plan that will nail the client KPIs. If you are someone who thrives in a results-driven, fun and fast-paced digital media sales environment, then this is a great position for you! Act as the project manager of the RFP process, communicating with key stakeholders on deliverables and deadlines and accurately filling out and maintaining SalesForce with Develop tactical digital media plans that align with the most suitable Channel Factory products to successfully achieve client KPIs Curating sample targeting lists that align with brand’s intended audience Communicate, advise, and field questions from client and Sales regarding product (digital media specs, 3rd party vendor tags, research studies, etc.) Partner with Account Management to seamlessly transition campaign from pre- to post-sales Review product and market research and historical campaign data for assigned accounts, and integrate research into RFP responses Aid in building sales materials that include but are not limited to case studies, RFIs, client spec sheets, category best practices, market trends, and product updates for clients 2-3 years of experience at a digital media agency or ad tech publisher/advertising sales organization in an assistant digital media planner, digital media planner, or assistant Strategist / Sales Planner role, with a strong understanding of media math and terminology
- 1+ years of hands-on planning or campaign implementation associated with digital video advertising in an auction marketplace such as YouTube via Google Ads, Facebook/Instagram, PMD, Programmatic, and/or DV360
- Bachelor’s Degree
- Knowledge of Excel calculations, pivot tables, and graphs
- Driven and determined to learn and adapt to a fast-paced digital world
- Enjoys being a part of the Sales cycle and may even want to grow into a Sales Representative or Account Manager
- Ability to travel a minimum of 15% a year for onsite meetings, training, etc.
Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations Competitive salary + bonus Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance) Cell phone and Wifi Reimbursement Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries. Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace. Apply tot his job Apply To this Job