[Remote] Digital Marketing Manager - Remote

Note: The job is a remote job and is open to candidates in USA. GuidePoint Security provides trusted cybersecurity expertise and solutions, and they are seeking a skilled Digital Marketing Manager to support their digital marketing efforts. This role will focus on developing and executing a performance-driven digital marketing strategy, managing website UX, and optimizing lead acquisition and customer retention.

Responsibilities

• Collaborate with the marketing department leads and cross-functional leaders to understand the digital marketing needs of the business.
• Manage internal project coordination and act as the primary liaison with third-party digital agency focusing on organic search, SEO, paid search and paid social digital strategies.
• Develop and execute a performance-driven digital marketing strategy tailored to optimizing lead acquisition, conversion, and customer retention.
• Manage website UX & strategy, conversion rate optimization (CRO), A/B testing, and personalization strategies to increase lead generation. Works in collaboration with internal design team and external consultants on website development and project management.
• Collaborate with our internal social media team to ensure alignment between all of our organic and paid social messaging.
• Team with the Regional marketing leads to help drive targeted paid media efforts to help expand emerging regions.
• Manage and collaborate with program owners on email marketing campaigns and newsletters related to specific programs, events, and other projects.
• Optimize the digital marketing budget, ensuring strategic investment across paid, organic, and owned channels.
• Track and report on digital marketing performance KPIs, providing insights and recommendations for continuous improvement.

Skills

• 3-5+ years of experience in digital marketing, with a proven track record in demand generation, growth marketing, and performance optimization.
• Minimum of two (2) years search engine optimization, search engine marketing, and ad budget management experience
• Strong technical knowledge of SEO, website analytics, and conversion rate optimization.
• Hands-on experience with marketing automation tools like Marketo.
• Data-driven mindset with deep experience using Google Analytics (GA4), attribution modeling, and performance reporting.
• Experience working with cross-functional teams and collaborating with regional/field marketing and product teams to align marketing efforts with business goals.
• Expertise in managing multi-channel paid media campaigns across different markets, including Google Ads, LinkedIn Ads, Meta Ads, and programmatic advertising.
• A strategic thinker who is also willing to roll up their sleeves and execute when needed.

Benefits

• Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family) and GPS will contribute in one lump sum: ($500 per EE annually / $1000 per family annually (includes spouse/children/family options)
• Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
• 12 corporate holidays and a Flexible Time Off (FTO) program
• Healthy mobile phone and home internet allowance
• Eligibility for retirement plan after 2 months at open enrollment
• Pet Benefit Option

Company Overview

• GuidePoint Security provides customized, innovative & valuable Information Security solutions that enable commercial federal organizations. It was founded in 2011, and is headquartered in Herndon, Virginia, USA, with a workforce of 1001-5000 employees. Its website is https://www.guidepointsecurity.com/.

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