Manager - Customer Targeting & Eligibility List Consultant at blithequark

Are you a strategic and logical thinker with a passion for marketing operations and data analysis? Do you have experience working with marketing platforms and a knack for explaining complex technical concepts in simple terms? If so, we may have the perfect opportunity for you at blithequark. As a Manager - Customer Targeting & Eligibility List Consultant, you will play a critical role in supporting the US Marketing organization at blithequark. You will partner with marketing teams to develop and execute targeted marketing campaigns, providing subject matter expertise on customer targeting and eligibility processes. Your expertise will help drive business growth, improve efficiency, and enhance customer experiences.

About blithequark

blithequark is a leading global financial services company with a rich history of innovation and a commitment to excellence. Our culture is built on shared values, leadership behaviors, and a passion for delivering exceptional customer experiences. As a member of our team, you will experience comprehensive support for your holistic well-being, opportunities to learn new skills, and a collaborative work environment that values your voice and ideas.

The ECES Team at blithequart

The Enterprise Customer Engagement Solutions (ECES) team is part of the larger Enterprise Communications and Martech Experiences (ECMX) organization at blithequark. Our team is responsible for partnering with US, International, and Merchant businesses on their customer targeting and eligibility strategies for marketing campaigns. As a Manager - Customer Targeting & Eligibility List Consultant, you will be part of this dynamic team, working closely with marketing teams to develop and execute targeted marketing campaigns.

Key Responsibilities

As a Manager - Customer Targeting & Eligibility List Consultant, your key responsibilities will include:

• Providing consultation to marketing teams on customer targeting and eligibility for benefit reinforcement and spend campaigns targeted to Consumer and Commercial customers
• Researching new data elements, reviewing segmentation, meeting with risk and analytic partners, and helping marketers submit requests accurately in our eligibility platforms
• Reviewing all list request submissions for accuracy, finalizing with marketing, and providing clear instructions to list execution team members to code and create files for delivery
• Providing subject matter expertise to platform transformation teams and participating in testing and campaign migration to new platforms
• Troubleshooting and researching data anomalies or customer complaints
• Identifying process efficiencies and opportunities to simplify or reduce the number of list requests from marketing to free up capacity
• Training marketers on targeting processes

Essential Qualifications

To be successful in this role, you will need:

• A college degree
• Strategic and logical thinking skills
• Experience working with marketing operations and data analysis
• Understanding/experience with marketing platforms (e.g., Unica, Redpoint, Adobe, Salesforce)
• Highly organized, able to prioritize and meet deadlines
• A "can-do" attitude
• Creative problem-solving skills
• Strong relationship and communication skills, able to explain complex/technical concepts in layman's terms
• Control and compliance mindset

Preferred Qualifications

While not required, the following qualifications would be beneficial:

• Big data platform/programming experience (Hive, PySpark SQL, etc.)
• Experience working with data and marketing platforms
• Strong analytical and problem-solving skills

Career Growth Opportunities and Learning Benefits

At blithequark, we are committed to helping our colleagues grow and develop their careers. As a Manager - Customer Targeting & Eligibility List Consultant, you will have access to:

• Comprehensive training and development programs
• Opportunities to learn new skills and take on new challenges
• Collaborative work environment that values your voice and ideas
• Career growth opportunities within the company

Work Environment and Company Culture

blithequark is committed to creating a work environment that is inclusive, diverse, and supportive. Our company culture values:

• Collaboration and teamwork
• Innovation and creativity
• Customer focus and excellence
• Employee well-being and development

Compensation and Benefits

As a Manager - Customer Targeting & Eligibility List Consultant at blithequark, you can expect:

• Competitive base salary: $80,000.00 to $155,000.00 annually
• Bonus incentives
• Comprehensive benefits package, including medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program

How to Apply

If you are a strategic and logical thinker with a passion for marketing operations and data analysis, we encourage you to apply for this exciting opportunity at blithequark. Please visit our website to learn more about our company culture, benefits, and career growth opportunities. Apply to this job We look forward to hearing from you! Apply for this job