Data Analyst
We are looking for a Data Analyst who will be responsible for developing, implementing, and optimizing programmatic advertising campaigns across multiple platforms.
Responsibilities
- Effectively communicate digital strategies and rationale for tactical approaches of each campaign.
- Be a platform expert, familiar with all optimization levers and features of the DSP.
- Stay apprised of current and new DSP functionality and/or data offerings and successfully deploy on relevant campaigns.
- Keep up-to-date with industry trends and be a subject matter expert on programmatic media buying.
- Collaborate with IT, Ad Operations, and Media Planning Teams on site tagging, creative tag delivery, campaign strategy/execution, and reporting.
- Collaborate with Analytics and Database Teams to leverage DMP segments for specialized targeting.
- Spot opportunities for new tactics/improved ROI/forecast investment and return.
- Become a platform expert, familiar with all optimization levers and features of the DSP.
- Set up programmatic campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup).
- Help identify new opportunities, and present recommendations for growth.
- Bachelor’s degree in a technical or business discipline (Economics, Business, Engineering, Mathematics).
- At least 1 year experience in an analytical capacity.
- Competitive monitoring tools, ComScore, Compete, Pathmatics, is preferred.
- Experience buying or selling media on an advertising platform (DSP, SSP, Google AdWords).
- Proven technical knowledge to understand how to utilize our tech stack to design and optimize campaigns.
- Expert in Excel and/or Spreadsheets.
- Competitive compensation package, including salary, bonuses on hiring goals, and company merit-based bonuses.
- Entrepreneurial, can-do passionate team.
- Driven work environment that recognizes, respects and appreciates results.
- Discounts on all the gear we sell.
- No red tape or difficult access to management.