RPM-BeiJing

Career Category

Job Description

•        Establish and implement pertinence regional marketing plan in accordance with national marketing plan and regional market performance and communication with central MKT and sales team. Building up brand of product and company. Handing sales team achieved regional sales target.

根据全国的市场计划和区域市场的情况，通过和中央市场部及销售部的沟通，制定并执行有区域针对性的市场活动，协助销售部完成区域销售指标，树立产品和公司的品牌形象。

Principle Roles & Responsibilities / Accountabilities 主要职责/责任 (Major functions of the position) （职位的首要职能）

o   Implement innovative and effective marketing program according to the marketing strategy, close cooperation with central mkt, sales team.

与中央市场团队和销售团队紧密合作，根据市场策略和年度市场计划执行市场活动

o   Establish pertinent regional marketing plan

制定有针对性的区域市场计划

o   Accomplish national marketing plan with the cooperation of PM

协助PM完成全国性市场活动

o   Implement regional marketing programs with the cooperation of sales team

会同销售团队执行区域市场计划

o   Actively feedback information from expert and competitor

及时反馈区域专家、医生及竞争产品的信息

o   Organize the Local academic meeting with attractive contents under our strategy 

组织区域会议，合理安排会议内容并及时反馈

o   Manage market program budgets within financial limit

管理市场活动费用支出，确保不超出预算费用

o   Deliver smooth sales communication and training, drive field force implementation of marketing strategy

保持与销售顺畅的沟通和培训，推动销售团队对市场策略的实施

o   Clearly delivery marketing strategies to ensure the marketing plans and programs smoothly implement to obtain business growth

清晰地传递市场策略以确保市场活动的有效执行

o   Collect sales team’s feedback through routine communication & field visit: Environment, Competition, Brand Message, Activities

在日常沟通和实地随访中收集销售的反馈：市场环境，竞争，产品信息，活动反馈

o   Routine product knowledge training to sales team

定期对销售进行产品知识培训

o   Joint call with MIC and DSM, attend regular meeting

与一线销售和地区经理的协同拜访，定期参加周会

o   Keep in touch with the PM and Medical for the clinic studies, and make sure completing the studies on time

就临床研究情况及时与PM和医学部同事沟通，确保及时完成研究

o   Coordinate with sales manager through the integration program for making consents on local promotion

通过整合项目与销售经理在全国各区域协调一致, 完成目标

o   Develop and manage KOL

发展和管理关键客户

o   Establish KOL profile.

建立关键客户档案

o   Organize pertinent activity and development plan of KOL

有针对性的组织关键客户的会议活动及发展计划

Hiring qualification and requirements 录用条件及要求

Years of Working Experience工作年限 :

    At least 3 years’ experience

至少3年工作经验

At least 2 years’ experience in sales or marketing unit of major or joint venture Pharma. Company

2年以上大型或合资制药企业的销售或市场工作经验

Skills技能：

Language skill: Good at English listening, speaking, reading and writing.

语言技能:  具有良好的英语听说读写能力

Good skills of MS Office tools

良好的办公室软件应用能力

Education/Qualifications教育程度/所获资格证书

    University Degree and above

本科及以上学历

Relatedfieldrequirements 相关领域的要求

    Medication, marketing, commerce preferred; Experience in CV field preferred

    医学，药学，市场，商科专业优先；心血管领域工作经验优先

Job Required Competencies岗位所需胜任力

o   Good accountability of medical understanding and marketing plan implementing.

良好的医学理解和市场计划贯彻能力

o   Knowledge and experience in driving regional product management

具有管理区域产品的知识和经验

o   Excellent analytical, communication skill and good accountability of problem solving.

优秀的分析、沟通及解决问题的能力

o   Excellent presentation and interpersonal skill

优秀的表达和人际能力

o   Leadership / coaching skill

领导和教练能力

o   Manage Oneself/demonstrate leadership within own role

自我管理并在个人职责上表现出领导力

Originally posted on Himalayas