Account Executive

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Account Executive

Reporting of the role

This role reports to the Account Manager

Overview of the job

In this exciting role you will be working directly with some of our most high profile clients and social platforms. You will work collaboratively with teams across the business, while being responsible for successfully sourcing and building relationships with multiple influencers across a range of verticals.

3 best things about the job

• Be part of one of the fastest-growing Global influencer marketing agencies

• The chance to learn from and knowledge share with the global teams

• Joining the business at a time of growth and expansion

Measures of success – In the first few months, you would have:

• Met the team: Spent 1:1 with your line manager and other team members to build rapport and understand how your role fits into the overall structure.

• Familiarised yourself with key processes: Particular reference to our master docs, reporting, and creator selection processes.

• Learned our key systems: Reference to Slack, G-drive tools, IQ, and Waves.

• Established creator comms understanding: Identify creators, contact/negotiate with them, and onboard them to Waves.

• Creator management: Draft contracts using our internal processes and platforms, work on creator briefs, deliver creator lists including outsource reach out negotiations and management of creators, share creator guidelines across campaigns.

• Initiated minimal client interaction: Answer client questions when on-ground and support client comms on calls and via email with help from the manager.

Roles & Responsibilities:

• Support with the day-to-day management of creator and branded content campaigns, with a focus on key social platforms including; TikTok, Meta & Snap.

• Reviewing creator content to ensure it meets campaign briefing requirements and expectations.

• Expert knowledge of the creator community.

• Responsible for building and nurturing relationships with creators, and managing comms with creators and talent management agencies.

• Support the campaigns team with strategic creator research, vetting, sourcing and outreach ensuring relevancy and diversity.

• Oversee and manage campaigns via our platform, Waves, including brief & content uploads and creator payments.

• Ensuring all campaigns are set up correctly across platforms including TikTok Creator Marketplace, TikTok Creative Exchange and Monday.com.

• Supporting Account Managers and Senior Account Managers with daily campaign statuses and updates.

• Work on end-of-campaign reports alongside Account Managers and Senior Account Managers to ensure we exceed client expectations.

• Support with partner events and workshop initiatives.

What you will need:

• Passion for creators and very familiar with platforms such as TikTok, Instagram & Snap

• Experience being organised and meticulous about meeting deadlines with excellent attention to detail

• High energy and ability to multitask, with a real ability to quickly prioritise across several projects

• A proven team player, with a proactive and positive approach to achieving goals and supporting the work of others

• Able to build strong rapport and relationships both internally and externally

• The ability to remain calm under pressure

• Not afraid to roll the sleeves up and get involved with day-to-day tasks when required

• Strong negotiation, presentation, and communication skills

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.

Originally posted on Himalayas